According to PMMI's Beverage Packaging Market Assessment, published in September, 2014, the beverage market in the United States is expected to reach a value of $26.3 Billion by 2015. Bottles are still the top choice for packaging, making up 55% of the market. Plastic is expected to remain the most popular packaging material for the foreseeable future, making up 40% of the market's material use. The challenges and trends in packaging for the beverage market are expected to revolve around the portion sizes, package dimensions, and attributes contributing to brand differentiation, among others.



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